Post by samidhasan192 on May 2, 2024 5:33:20 GMT
One of the essential points to clarify when managing a mobile marketing strategy : the characteristics of the messages. And specifically, what is the ideal length of an SMS you send to your customers? Or maybe to leads? The question is not trivial because it is easy to imagine, if you have the appropriate tool, a path for sending messages to intercept the needs and requirements of the public . But then you have to evaluate details that you cannot underestimate.
The structure of the mailings is one of these. So, just as we can reflect on writing an El-Salvador Phone Number List email subject, it is right to ask ourselves what SMS length is suitable for your mobile web marketing activity . The characters at your disposal Text messages should be short Insert links and CTAs Is there a right length? Use an appropriate tool How many characters in an SMS The starting point is 160 characters. This is the maximum length of SMS. If you want to publish and send a longer message you have to focus on SMS concatenations . Pay attention to special characters not present in the GSM standard – such as the Euro symbol and solutions like [ \ ] ^ { | } – because they might be double-valued. Remember that newlines and spaces are counted as typed elements.
To read: what management software is and what it is used for Focus immediately on synthesis Before giving a possible definition of the ideal SMS length for mobile marketing, let's come to a general summary: short is better. You need to reduce unnecessary text in messages. The public's attention is reduced, people don't read and they do it – when they do it – in a distracted way. Without particular dedication. This also applies to Short Message Services. Remember what SMS are for in your mobile marketing strategy: they are reminders or at most channels to activate a sense of urgency and action.
The structure of the mailings is one of these. So, just as we can reflect on writing an El-Salvador Phone Number List email subject, it is right to ask ourselves what SMS length is suitable for your mobile web marketing activity . The characters at your disposal Text messages should be short Insert links and CTAs Is there a right length? Use an appropriate tool How many characters in an SMS The starting point is 160 characters. This is the maximum length of SMS. If you want to publish and send a longer message you have to focus on SMS concatenations . Pay attention to special characters not present in the GSM standard – such as the Euro symbol and solutions like [ \ ] ^ { | } – because they might be double-valued. Remember that newlines and spaces are counted as typed elements.
To read: what management software is and what it is used for Focus immediately on synthesis Before giving a possible definition of the ideal SMS length for mobile marketing, let's come to a general summary: short is better. You need to reduce unnecessary text in messages. The public's attention is reduced, people don't read and they do it – when they do it – in a distracted way. Without particular dedication. This also applies to Short Message Services. Remember what SMS are for in your mobile marketing strategy: they are reminders or at most channels to activate a sense of urgency and action.