Post by account_disabled on Mar 7, 2024 5:54:36 GMT
In recent years in America storytelling is also defined as "Storytelling Management", taking on new objectives and forms: for the first time storytelling is used as a marketing strategy for companies (so-called storytelling marketing ), for journalistic services aimed to inform and involve at the same time, to share data and insights with data storytelling and in the pedagogical and didactic field. Digital storytelling and content curation But how did we get from oral storytelling to digital storytelling? Digital storytelling is the result of a long evolution.
Which began with the typographical Greece Telegram Number Data revolution and then continues in the digital one. With the birth of the internet and globalization , users and the way of receiving - and consuming - information have changed. In fact, we live in a perpetual state of information overload - or information overload - and on the web the rule of quantity over quality applies, also thanks to the large quantity of existing user generated content . From here emerges the need to curate content from a qualitative point of view , through practices and strategies of digital content curation , and the dissemination of useful, usable and exhaustive information.
Content curation is in fact a digital marketing strategy aimed at optimizing information and content online with a view to relevance to the topic and relevance to user searches and interests. typewriter sheet with "history" written as a contrast to digital storytelling Digital storytelling: the advantages for marketing Let's now see how digital storytelling is used in corporate marketing and corporate storytelling and what the benefits of its use are for brands: Selection of useful information; Consumer loyalty; User involvement; Content storage; Relevance to interests and user research.
Which began with the typographical Greece Telegram Number Data revolution and then continues in the digital one. With the birth of the internet and globalization , users and the way of receiving - and consuming - information have changed. In fact, we live in a perpetual state of information overload - or information overload - and on the web the rule of quantity over quality applies, also thanks to the large quantity of existing user generated content . From here emerges the need to curate content from a qualitative point of view , through practices and strategies of digital content curation , and the dissemination of useful, usable and exhaustive information.
Content curation is in fact a digital marketing strategy aimed at optimizing information and content online with a view to relevance to the topic and relevance to user searches and interests. typewriter sheet with "history" written as a contrast to digital storytelling Digital storytelling: the advantages for marketing Let's now see how digital storytelling is used in corporate marketing and corporate storytelling and what the benefits of its use are for brands: Selection of useful information; Consumer loyalty; User involvement; Content storage; Relevance to interests and user research.